We care about your privacy
This Privacy Policy (“Privacy Policy”) describes the policies and procedures of Bel Canto Dental (“we”, “our” or “us”) on the collection, use and disclosure of your information on belcantodental.com (the “Website”) and the services, features, content or applications we offer (collectively with the Website, the “Services”, and together with the Website, the “Site”).
We are committed to our users’ rights to privacy. We promise to share transparently all aspects of how our data collection policies work in regards to privacy, terms, and personal data, and we are in full support of efforts to ensure your protection online.
The following is information to help answer any questions you may have about your experience with Bel Canto Dental. We’re grateful for your interest and proud to have you as a part of our community!
GDPR compliance
The EU’s General Data Protection Regulations (GDPR) take effect May 25 2018, and we support the spirit of the regulations to help ensure a safer Internet for everyone. We aspire to embrace privacy by design and, whenever possible, to not collect and store personally-identifiable information.
Our Privacy Policy contains mentions of the few instances where personally-identifiable information is required. Typically this will include an email address for receiving updates or other contact info in order to stay in touch with patients to ensure that we can notify you about things like an upcoming appointment.
Overall, we aim for privacy by default. This means that if we don’t need to keep the information for a specific reason, then we won’t collect it. This approach has felt very much in line with the spirit of GDPR, and we’re fortunate that this philosophy for data collection has been in place for some time.
By using or accessing the Site, you are accepting the terms and conditions of this Privacy Policy and agreeing that we will have the right to use your personal and other information as described in this Privacy Policy.
As used in this Privacy Policy, the terms “you” and “your” mean each individual or entity that accesses, browses or uses the Site in any manner.
Scope of this Privacy Policy
This Privacy Policy covers personally identifiable and non-personally identifiable information collected by us when you access and/or use the Site.
Personal Information
We may collect both personally identifiable information (“PII”) as well as non-personally identifiable information (“Non-PII”) when you visit or use the Site.
Personally Identifiable Information
PII is information that would allow a third party to identify or locate a particular person. PII includes, without limitation, your name, email address, mailing address, zip code, telephone number and other information that may be requested on forms hosted on this website. We only collects PII if that information is voluntarily provided by you. This may happen in several ways:
Account with the Site
In order to use certain products or services provided by us from time to time, you will be asked to provide certain PII. For example, if you purchase a product we need to have your contact info on file for your own security as well as things like taxation reporting purposes.
Financial Transactions
We may use third parties to provide credit card and other payment processing services through the Site. When you make or receive any payment on or through the Site, you will be required to provide us and/or our authorized third party agents with financial information and related payment information. We and our third party agents may retain the details of financial transactions or payments you make on or through the Site. While belcantodental.com does not retain any credit card information, the information may be retained by the third-party vendors we use to process credit card transactions.
Non-Personally Identifiable Information
Non-PII is information that does not allow a third party to identify or locate a particular person. You can visit the Site to read information about the Site and the products and services offered without revealing any PII. However, during your visit to the Site, we may collect anonymous Non-PII such as the activity of your browser when you are viewing the Site; your site path during your visit to the Site; demographic data; the amount of time you spend on the Site and general information regarding your Internet service provider and host. In keeping with the GDPR, we do not collect any personal information on these activities, it is all anonymous. The Non-PII may be collected by us in several ways:
Logging of Your Activities on the Site
When you access the Site from a computer, mobile phone or other device, we may collect and log information from that device about (but not limited to) your browser type, location, and IP address (the number assigned to computers on the Internet). We may also collect and log anonymous “traffic data” information that does not personally identify you, but that may be helpful to us for marketing purposes or for improving the services that we offer to our users, such as, without limitation, the pages you visit, the length of your visit, your referring/exit pages and your clickstream activity and the actions you take while using or visiting the Site.
Cookies
We may use “cookies” to enhance your use of the Site and to monitor your activity during your visit(s) to the Site. Cookies are text files placed in your computer’s browser to identify your Internet browser and to store your preferences. You can remove or block cookies by programming your Internet browser, but in some cases that may impact your ability to access certain portions of the Site.
Beacons
We may also use “web beacons”, clear.gifs, or similar technologies, to track the activity and flow of your visit(s) to the Site. “Web beacons” and clear.gifs are small pieces of code placed on a web page to monitor the behavior of and to collect data about the visitors to that page. This allows us to track whether advertising that we paid for on a site such as Facebook is actually working to lead people to the website. Without it we would never know what advertising may be working. These technologies are always used anonymously and we do not link them to any identifiable personal information.
Information Collected by Third Parties
We may use the services of third parties for various purposes, including, without limitation, to provide us with data collection (including, but not limited to, impressions, clicks, date and time of impressions and clicks, pages viewed, amount of time spent on certain pages or engaged in certain activities, browser type and operating system, and other general click stream information), user traffic activity, reporting and ad response measurement, and to deliver advertisements and marketing messages. These third parties, or we on their behalf, may use their own cookies to monitor your activity during your visit to the Site and/or use of the Site. Additionally, these third parties, or we on their behalf, may place web beacons, clear.gifs or similar technologies on the Site, including, without limitation, on any and all (i) webpages and (ii) email or other electronic communications generated as part of the Site which are sent to you, as well as your replies thereto, and your actions in connection therewith, such as whether or not an email has been opened, a link has been clicked, or a page has been visited. We do not control the foregoing third party monitoring technologies or the information which they may collect and we have no responsibility or liability in connection with the foregoing. A third party’s use of the foregoing monitoring technologies and the information collected is subject to the third party’s own privacy policies and is not covered by this Privacy Policy. You can remove or block third party cookies and similar technologies by programming your Internet browser, but in some cases that may impact your ability to access certain portions of the Site.
Our Use of PII and Non-PII
Use of PII
We may use the PII you share with us to manage your account, to fulfill your requests for services and/or request to provide services, to respond to your inquiries about our offerings, to offer you other products, programs or services that we believes may be of interest to you, to enforce the legal terms that govern your use of the Site, and for the purposes for which you provided the information. We may share your PII with other users of the Site.
We may use the PII you share with us to communicate with you, to contact you about your account, to respond to your comments or requests for information, etc. If a comment or request is made by email or direct message, we may respond by sending an email or direct message response back to the sender. we may store the emails or direct message conversations received through the Site for archival purposes and also for marketing purposes.
We may share your PII with third parties that assist us with the management, operation or administration of the Site; the analysis of the performance of the Site; and the provision of our products and services (including, without limitation, the processing and serving of email and other electronic communications). We will not rent, share, or sell the PII you share with us to third parties for marketing purposes.
We may also provide your PII to a third party in those instances where you have been notified that the fulfillment of your request for information, services or products will require us to share your PII with a third party and you have agreed that we may provide your PII or access thereto to the third party. We have no control over the use of your PII by any of these parties.
We may use your email address, phone number, mailing address, or other contact information to send you communications, such as notifications, information about new services, special offers, promotions, newsletters, etc. If you do not wish to receive communications, you may be able to unsubscribe from certain communications by clicking “unsubscribe” in an email depending on the type of email being sent.
Use of My Non-PII
We may measure and analyze anonymous statistical Non-PII collected on an aggregated and/or un–aggregated basis in connection with your visit(s) to the Site in order to administer the Site; improve the quality of the Site; improve the design, performance and content of the Site; and improve your experience on the Site, such as by providing more relevant content to you during your visits.
We may use and/or share anonymous, aggregated and/or un-aggregated Non-PII with third parties for any and all reasonable business purposes as we determine in our sole discretion, including, without limitation, advertising, promotion, business opportunities, etc. We may combine (a) your Non-PII with the Non-PII of other users of the Site and (b) Non-PII we collect through the Site with Non-PII we may collect from other sources.
We, our licensors, third party service providers and advertisers may use Non-PII to customize content, services, promotions, advertising, etc.; to offer you services, products, etc.; to manage and measure the performance of advertisements displayed on or delivered by or through the Site; to manage your account and preferences; to compile aggregate data about traffic and interaction on or through the Site so that we can improve your user experience; to protect against misuse of the Site; to enforce the our terms of service and all other legal terms that govern your use of the Site and/or for the purposes for which you provided the information.
Additional Circumstances In Which We May Use and Disclose PII and Non-PII
Additionally, we may disclose the information it collects on the Site, both PII and Non-PII (collectively “User Information”), under the following circumstances:
a. We reserve the right to access, read, preserve, and disclose any or all User Information as we reasonably believe is necessary to: satisfy any applicable law, regulation, legal process or governmental request; enforce our Terms of Service, including investigation of potential violations hereof; detect, prevent, or otherwise address fraud, security or technical issues; respond to user support requests; protect our rights, property or safety, our users and the public. This includes exchanging information with other companies and organizations for fraud protection and spam/malware prevention.
b. If we sell all or a part of its business or makes a sale of all or a material part of our assets or are otherwise involved in a merger or transfer of all or a material part of our business, then as part of the applicable transaction, we may transfer your User Information to the party or parties involved in the transaction. We may also share and/or transfer your User Information to any or all of its affiliated entities (such as any subsidiary or parent).
c. We may disclose any or all User Information to protect or defend the legal rights or our property or its employees, agents and contractors; to protect the safety of the general public, the users of the Site and/or our employees, agents and contractors; and to investigate, prevent or take action regarding suspected or actual illegal activities or fraud.
Content Posted to Public Areas of the Site
If you post or provide any information in any public area on the Site or if you otherwise make any information about yourself publicly available on the Site, such as posting a comment to a blog post, you should be aware that any publicly disclosed PII can be read, collected, or used by other users of the Site, and could be used to send you unsolicited messages or otherwise. We are not in any way responsible for the non-disclosure or protection of any PII or other information you choose to publicly disclose on or through the Site. You are solely responsible for all of the consequences resulting from any such public disclosure.
Third Party Websites
The Site may contain links to third party websites such as social media sites, credit card processing facilities or sites related to the technologies used to power the website, such as Google fonts and plugins. By accessing and/or using a linked third party website, it is a possibility that you may be disclosing your personal information to such linked website. For example, we use Stripe and Paypal to collect payments and thus your personal information is transferred to those payment vendors. Therefore, you should carefully review the privacy policies of these other websites. If you are not comfortable with the policies of a linked website, you should not access and/or use that website. We are not responsible for the policies (privacy or otherwise) or the content, services or products offered by or through any third party website. It is solely your responsibility to review the privacy policy and other policies of third party websites to confirm that you understand and agree with their policies.
A sub-processor includes any third party that we may share personally identifiable information with. Our sub-processors may include any or all of the following services:
- Campaign Monitor
- Stripe
- Paypal
- Square
- Hitsteps
- iThemes
- WP Engine
Data Security
We use commercially reasonable efforts to comply with industry standards with respect to encryption technologies with respect to the receipt and transfer of User Information you submit to us via the Site, including using SSL technology for certain sensitive information.
Nevertheless, no transmission over the Internet and no data storage method can be guaranteed to be safe 100% of the time. We do not guarantee that security measures will not be circumvented or breached or that your User Information will not be accessed by, used by, modified by or disclosed to a third party. We are not responsible for any such circumvention or breach by any third party. Additionally, it is solely your responsibility, and not our responsibility, to protect the confidentiality of your password and login credentials. In keeping with the GDPR, we are committed to letting all our customers know if we become aware of such a breach.
Updating Your Information and Deleting Your Information
Should you ever decide to delete personal information that we have on file, you may do so by emailing us at info@drmackie.ca. Please note that even after we delete or modify information related to your activities with us, copies of the original information may remain viewable on the Site and/or elsewhere to the extent that your information was publicly posted by you or with your authorization, previously shared with others, or otherwise distributed pursuant to your privacy settings.
Additionally, even if you have requested that your User Information be deleted, we may retain a record of such information (including PII) for legal reasons, such as keeping a record for taxation reporting purposes, and to retain a record of how many classes you may have left that you paid for on a package basis.
Changes to this Privacy Policy
We may from time to time amend this Privacy Policy to reflect changes in our practices and services. If we make any material changes to the way we collect, use, or share your User Information, we will notify you of those changes via a posting on the Site or an electronic communication to you which notice will also indicate the effective date of the posted changes. Your continued use of the Site following the effective date of a change to this Privacy Policy signifies your acceptance of and agreement to the terms of the revised Privacy Policy. We encourage you to regularly review this Privacy Policy so that you remain updated as to any changes. We will indicate that changes have been made hereto by providing a “Last Updated” date at the top of this Privacy Policy following the effective date.
Contact Us
If you have any questions about this Privacy Policy or to report any privacy concerns, please email us at info@drmackie.ca or call us at 604-926-7621.
